How to Start Your Own Brewery

So you have decided to start your own brewery. The good news is, the process of starting your own brewery is much like starting any other business. If 2021 figures prove to be accurate at years end, this country will have in excess of 9000 independent breweries and there is no reason that yours cannot be one of them.

In this post, we are going to give you some more information on starting your brewery. The difference is, this information is an excellent starting point. If your brewery is just getting off the ground, this might just be the information you need to start your brewery in the right direction.

You Need a Business Plan… And a Plan for Everything Else!

Every startup begins with a solid business plan. Once you have accomplished the writing of this business plan, begin to formulate a plan for every minute detail of your brewery from location, to equipment, and products as well as inventory. Stay ahead of the startup curve by having a solid plan for everything and make sure that you and your team execute that plan when the time comes.

Planning every detail along the way from concept to realization will let any potential investors know how serious and committed you are to starting this brewery. Find a need and then fill that need with solutions. This needs to be the backbone of every step of planning your brewery.

You Need a Team… For Everything!

Surround yourself with the right people. Build the team that has your end goal in mind. Empower each team member with specific tasks, and let them know how often they need to let you know how their projects are going. For example, have a team member that is responsible for;

  • Finding the perfect location and negotiating lease or buy opportunities for what is right for your company
  • Finding the equipment your brewery will need and also negotiate lease or buy tactics
  • Keeping the necessary permits and license current 
  • Developing any new products, and  improving the ones that will be the anchor of your brewery
  • Staying on top of the current laws and regulations regarding your brewery

Of course, you will be ultimately responsible for each step of opening your brewery but keep in mind that you have a good team behind you so that you can pay attention to those little things that will set your brewery apart from the crowd. There may be several microbreweries and pub breweries in your target market area, so make sure you have that one little thing that makes your brewery unique.

Getting the Right Equipment for Your Start-Up Brewery

When the time comes to begin thinking about equipment for your brewery there is going to be a few things to keep in mind;

  • How much beer are you looking to produce on an annual basis?
  • Will you need production equipment only, or do you plan on selling your product in your own pub or restaurant?
  • Should you lease or buy your equipment?

In the case of most start-up breweries, it just makes better sense to lease your equipment until your product reaches the stage where it now has a fair share of the market in your area. Once this happens, then yes by all means purchase your own equipment.

When the time comes to begin thinking about the chiller of choice for your brewery, give the team at JC Younger Company the opportunity to be a part of your team! They have the ideal chillers for your specific product, with lease or buy options available. Why not give the JC Younger Company a call, or go by their website when your new brewery is looking for just the right chiller, for your unique start-up brewery!

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Warehouse Specialist



Trade Show Rep



Master Refrigeration Licensed | In Memoriam in Heaven


General Manager

Sam graduated from Dunwoody College with a degree in HVAC Service, and started out working in the resident side of work. After many years in the residential side of work, Sam took a chance back in 2018 to work in the commercial side of hvac with Jc younger. Since started working with them, Sam has been streamlining Jc younger to make the service side quicker at getting customer back to cooling right away. He always puts the customer needs first, giving them great customer service, and getting them back cooling right away. When Sam is not at work he enjoys hitting up breweries around the area, going up to the cabin, and doing remodeling projects. He also enjoys going out to lake of the woods for some good walleye fishing.In his free time he enjoys taking his grandmother out for meals, fishing and spending time with girlfriend and dog Sara.



Sandy has been in the background of JCY since a baby, growing up playing on chiller systems in the large 12,000SQFT pole shed JCY stores units in. Sandy started working at a young age doing simple tasks like sweeping, painting, organizing Copper fittings and other small tasks. In 2005 Sandy started his 4 year degree at Dunwoody College and graduated in 2007.

During his schooling their he also started his apprenticeship under his fathers supervision. The training consisted of installs of glycol piping in the field, building first chiller and assisting with Chiller service repairs. In 2006 he started learning the in and outs of breweries, and has been JCY’s brewery specialist since then. A challenge he took on was glycol piping a 30 bbl brewery by him self and completed that task in less than 20 day with 16 hour shifts.
In his free time he enjoys taking his grandmother out for meals, fishing and spending time with girlfriend and dog Sara.